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    Manufacturer: SONY

    SONY XR77A80K

    24541+



    77" BRAVIA XR A80K 4K HDR OLED TV with Smart Google TV (2022)

     

    Whatever you're watching, you'll see it upscaled close to 4K1 quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real-life depth and pure blacks in every scene.

    SKU: XR77A80K
    $3,198
    You Save $200
    $2,998 Or Less!
    Available In Store OnlyAdditional discounts based on product condition
    Deal Image
    Bonus Markdown Price ENDS on 12/4/2022

    Pure OLED black and brilliant color

    Step up to an immersive viewing experience with vision and sound in perfect harmony on this Sony OLED TV, powered by Cognitive Processor XR. Enjoy exceptional pure black contrast for pictures full of depth and detail.

    Discover the A80K with an expert

    Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

    Next generation picture and sound with Cognitive Intelligence

    Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

    Products specifications
    SCREEN SIZE 77
    SMART TV Apps Only
    RESOLUTION 4K
    HDMI INPUTS 4
    PC INPUT Yes
    height 39.3 Inches

    Pure OLED black and brilliant color

    Step up to an immersive viewing experience with vision and sound in perfect harmony on this Sony OLED TV, powered by Cognitive Processor XR. Enjoy exceptional pure black contrast for pictures full of depth and detail.

    Discover the A80K with an expert

    Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

    Next generation picture and sound with Cognitive Intelligence

    Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

    Products specifications
    SCREEN SIZE 77
    SMART TV Apps Only
    RESOLUTION 4K
    HDMI INPUTS 4
    PC INPUT Yes
    height 39.3 Inches

    CA Residents: Prop 65 WARNING