Explore the world with precise 4K HDR pictures
See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR.
Discover the X90J with an expert
Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
World's first cognitive intelligence TVs 1
Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.
Precise 4K picture, as perceived by the human eye
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately-whatever you're watching. Enjoy your entertainment in a whole new way, with sound and picture in perfect harmony.
Turn any sound into a truly immersive experience
See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Press the Google Assistant button on your remote and try saying find action movies to search across your favorite apps. 2
The entertainment you love. With help from Google.
Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started. 2
Watch what you love. Control it with your voice
Bring the theater experience home, enjoy movies included with BRAVIA XR 3 Five Movies to redeem, 12 Months unlimited streaming.* Terms and conditions apply.
Bring the theater experience home, enjoy movies included with BRAVIA XR 3
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS with an industry-leading recycle rate of 89% is used in its components.
Recycle. Renew. Reduce.
A wide palette of naturally beautiful colors See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
Real life depth with deep blacks and intense brightness Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker-no more details overwhelmed by shadow or lost in blown-out highlights.
A wide palette of naturally beautiful colors
Recreating lost texture, the intelligent way Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Real life depth with deep blacks and intense brightness
Intelligent motion processing for fast-moving, blur-free scenes Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear.
Recreating lost texture, the intelligent way
The screen is the speaker, sound perfectly matches action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what s on the screen for a truly immersive experience.
Intelligent motion processing for fast-moving, blur-free scenes
All your entertainment upscaled to 3D surround sound With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom 2 enhances voices for clearer dialog Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
The screen is the speaker, sound perfectly matches action
Your home on your TV Control your compatible smart home devices using your voice. Adjust room temperature, lighting, and more - just ask Google. 2
All your entertainment upscaled to 3D surround sound
Supersize your smartphone favorites Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. 2 11
Voice Zoom 2 enhances voices for clearer dialog
Enjoy video chat with friends and family on the big screen Catch up with your friends and family, on the big screen by connecting your TV to a camera. Compatible cameras are available from Sony, Logitech and more. 14
Smart TV Features
Control all your devices with one smart remote All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.
Your home on your TV
Our minimalist design maximizes the screen and minimizes the bezel so you stay focused on what's important-the picture. It's a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall. Actual look may differ depending on TV size.
Supersize your smartphone favorites
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.
Enjoy video chat with friends and family on the big screen
Our slimline stand has been designed to perfectly match the TV and harmonize with your room and decor.
Control all your devices with one smart remote
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits. 8 9 10
Beautiful minimalist design that maximizes entertainment
Assistive Technology on Google TV Our TVs include visual, hearing and mobility accessible technology.
Flush Surface for more immersive viewing
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities. ENVIRONMENTAL FEATURES IN THIS PRODUCT Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes Power Saving Mode helps save energy by adjusting the display brightness Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed